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los angeles—Jack in the Box’s advertising mascot is straying into new territory to introduce additions to the fast-food chain’s menu.
New ads breaking now from Secret Weapon Mar keting again feature Jack, the “founder” of the chain, part clown and part serious CEO, who has been central to the company’s marketing for five years. As usual, Jack appears as a man in a business suit with a big ball-shaped white head and pointed cap. His voice is provided by Dick Sittig, founder and creative director of the Santa Monica, Calif.,
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