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Cliff Freeman gets political in ads for Working Today
Cliff Freeman and Partners is getting serious, taking on an issue that its client hopes will become a political touchstone in the 2004 elections.
The New York shop launched a print and guerrilla-marketing campaign on May 1 for the Freelancers Union, a unit of Working Today. The Brooklyn, N.Y.-based nonprofit provides healthcare and other benefits to freelance workers.
The effort, the client’s first campaign, argues that independent contractors should be eligible for health insurance and other benefits, and is tagged, “Welcome to middle-class poverty.”
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