Campaign '08: Power Play

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The election’s heating up. The presidential candidates and their political parties are bombarding us with ads, most recently with millions of dollars worth of TV advertising during the 2008 Beijing Olympic Games. So in keeping with the spirit of the times, Adweek gave the assignment of selling the next president to the ad agency professionals.

For some, the exercise proved surprisingly difficult. When invited to participate, a handful of cds declined, saying they felt too strongly about one candidate over the other and couldn’t be objective.

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