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Two more brands are joining the Super Bowl advertising party for the first time—with a pair of ads that really get into underwear.
Calvin Klein and Colgate-Palmolive deodorant brand Speed Stick have each bought 30-second spots for Sunday's broadcast on CBS. CK has posted a short teaser of its creative online, while Speed Stick posted its full ad late Wednesday. See both of them below.
The CK spot, which will air toward the end of the first quarter, stars model Matthew Terry in a "man versus machine" story inspired by the "seamless technology construction" of the marketer's new Concept men's underwear line.
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