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WASHINGTON, D.C.
Van Melle’s Confections Are Up In The Air Again.
The Erlanger, Ky.-based maker of Airheads candy is in the preliminary stages of a quiet review for its $1-3 million account, according to sources, and has contacted an undisclosed list of agencies about the business, which involves mostly television work.
Van Melle has asked for a current reel of television spots, general capability information and thoughts on brand building and advertising to 6-12 year olds.
The client contracted GSD&M of Austin, Texas, in the fall of 1995 to create the first national advertising campaign for the candy brand.
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