Calling all teenage boys

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Men’s Health, the magazine responsible for providing fodder for millions of men’s insecurities (“But … I don’t have a washboard stomach!”), is hoping to click with teen boys with its new spinoff, MH-18, debuting Sept. 21.

The magazine, which officially launches as a bimonthly in 2001, features articles on every aspect of teen life, from girls to cars.

“We’re trying to be the first service magazine for teenage guys,” said Jeff Csatari, editor in chief of MH-18, based in Emmaus, Pa.



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