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Communication is important in the wide open spaces of Alaska.
Porcaro Communications in Anchorage conveys that message in a dramatic new image campaign for telecommunications client GCI.
The centerpiece of the effort is a sweeping two-minute TV spot that explores the various ways people communicate. Shot in black and white in Alaska by a local crew and nonactors, the spot aims to connect with consumers on an emotional level, according to Mark Hopkin, vice president and creative director.
It cuts between various groups of people in everyday situations.
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