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DALLAS Calise & Sedei introduces a national cable television campaign for two new Petmate products today.
The work for Arlington, Texas-based Doskocil Manufacturing, which makes pet products and supplies, is the first national television effort by the shop since it formed in February 2002.
In one 30-second spot by the Dallas agency, the viewer looks up at a pet’s water bowl to view the dirt and grime that collect there. At the end of the spot a cat is shown drinking out of the Fresh Flow water purification system.
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