California Still In Grip Of Baseball Fever

It may be December, but it feels a lot like baseball season in Southern California.
The Anaheim Angels of Major League Baseball are talking to select agencies around the country about handling the creative portion of their ad account. Meanwhile, the San Diego Padres recently concluded an agency review and will keep their account with longtime incumbent Di Zinno Thompson Integrated Marketing Solutions, San Diego.
The Anaheim franchise, which is expected to be bought by the Walt Disney Co. following the recent death of longtime owner Gene Autry, hopes to introduce a new, lighthearted ad campaign next year.
“We have a great ball club and newly renovated stadium. We want to communicate that with humor in a campaign,” said Ron Minegar, vice president of sales and marketing for the Angels.
Among the shops believed to have presented creative concepts earlier this month are Hunt Adkins, Minneapolis; Nerve, Portland, Ore., and Seiniger Advertising, Beverly Hills, Calif., according to sources. Minegar declined to name contenders, but confirmed that shops in Minneapolis, Portland and the Los Angeles area are being considered. A decision could be announced as early as this week, he said.
Western International Media, Los Angeles, keeps media planning and buying.
Previous TV and print ads were created by Disney-owned Buena Vista Productions. Billings are estimated to be around $500,000.
Separately, Di Zinno Thompson has successfully defended its Padres account after a four-month review, according to Tom Di Zinno, agency president and chief operating officer. Other contenders in the review for the estimated $500,000 account were Kenneth C. Smith Advertising, San Diego, and DavisElen, Los Angeles.
Di Zinno has handled the Padres’ advertising since 1995, and created the current tagline, “Keep on believin’,” for radio and print ads. –with Teresa Buyikian