California Lottery’s African American Account in Review

The California Lottery last week issued a hefty 68-page RFP for its African American market ad account.

The business, worth $4 million over the next four years, includes creative and media, said lottery contract administrator Margie Sunahara. At press time, it was not known if the incumbent, Carol H. Williams Advertising in Oakland, will defend.

A mandatory vendor’s conference is scheduled for Jan. 8 in Sacramento. Agencies must announce their intention to bid by Jan. 14. A decision is expected in April.

Lottery officials are also reviewing the general-market ad account, currently handled by Grey in Los Angeles. Final presentations for that piece of business, worth $100 million over the next four years, were held last week.