California Lottery Tries, Tries Again

LOS ANGELES Nearly five months after the California Lottery said it would issue an addendum to the RFP for its five-year, $125 million account, state officials today followed through on that promise.

The six-page addendum was issued to the four finalists in the review, including the incumbent, Grey, and DDB and McCann-Erickson, all in Los Angeles, and Foote, Cone & Belding in San Francisco. It includes a revised cost sheet that addresses mark-up rates and media efficiency, along with a note from lottery contract administrator Shannon Gordon. The letter states: “Deviation(s) from strict compliance with the requirements or the form itself will not be tolerated, and may be grounds for disqualification.”

The addendum comes after more than a year of controversy surrounding the review process. DDB appeared to have won the business in January 2001 Following a protest by Grey, the account was put back in review. In August, FCB appeared to have won the business, but DDB filed a protest over media costs submitted by FCB and its pitch partner, Initiative Media in Los Angeles.

The revised cost sheet is due on Feb. 27. A winner is expected to be named on March 5.