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LOS ANGELES Time Advertising has retained the California Lottery’s Asian American marketing account, pending approval from the lottery commission, the client said.
The Millbrae, Calif., shop was selected following a review. The other finalist was GlobalHue in Los Angeles.
Billings are approximately $6 million over four years, with the option to extend up to two additional years.
Time’s previous contract with the lottery began in 1998, said agency president Baron Suen. The shop also worked with the lottery in the early 1990s.
The
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