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LOS ANGELES-The California Department of Health Services’ Tobacco Control Section is preparing to release two separate requests for proposals for its statewide advertising and public relations accounts.
Los Angeles shops Asher & Partners and Rogers & Associates currently handle ad and PR duties, respectively. Both agencies’ three-year contracts are up, leading to the mandatory review, according to Colleen Stevens, chief of tobacco media campaigns for the Sacramento-based client.
Asher partner and general manager Darryl Asher said his agency will aggressively defend the business.
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