Calendar Of Events

ANDY Awards Show & PartyNew York, April 25This Ad Club New York event, hosted by Mark Tutssel of Leo Burnett Worldwide and presented by Atlantic Records, will be held at Guastavino's and opens with a cocktail reception. For more information, please visit www.atlanticrecords.com.Online Lead Generation Association MeetingSan Francisco, April 26Join the founding members for OLGA's first meeting, to be held at Azie Restaurant. For more info, call Dan Felter at (212) 594-3862, ext. 12, or visit www.olgassociation.org.VOZ LATINA 2006: MASTERING THE MARKETING MIX TO HISPANICS 18-34South Beach, Fla., April 27It is estimated there will be 56 million Latinos in the U.S. by 2010. Learn how to reach the young Hispanic consumer, maximize your marketing spend and ensure maximum ROI. This event, hosted by Adweek's Marketing y Medios, will be held at the Ritz-Carlton. For more information, e-mail Jaime Kobin at jkobin@vnubusinessmedia.com or visit www.marketingtohispanics.com.Quantitative Research Workshop for Account PlannersBoston, May 7-9This workshop will be taught by Jane Newman, Merry Baskin and Robin Hafitz. Expand your skill set, improve your confidence with quantitative research, and increase your marketability. This workshop, to be held at Boston Park Plaza Hotel & Towers, is for 4A's Members only. Registration is limited to 24 people. For more info, e-mail Michelle James at mjames@aaaa.org or visit www.aaaa.org.ANA Advertising Financial Management ConferenceNaples, Fla., May 7-10 Financial and marketing management professionals will address efficiencies, cost savings and return on investment. This event will be held at the Ritz-Carlton. For more info, call Francesca Boniello at (212) 455-8013 or e-mail francesca@ana.net.Please send calendar listings to Diana Lee at dlee@adweek.com.M2W: Marketing to Women ConferenceChicago, May 8-9This national marketing conference, featuring several guest speakers, will help businesses learn to increase their emotional, cognitive and financial share of the powerful women's market. This event will be held at the Chicago Cultural Center. For more info, call (860) 724-2649, ext. 11, or visit www.m2w.biz.Metrics-Driven Marketing Performance workshopAustin, Texas, May 11-12The Marketing Metrics Council is holding this workshop, designed to give corporate officers the knowledge to bring metrics-driven marketing performance to their organizations. Increasingly, marketers today are required to follow the same investment principles as the finance department. Marketing must be able to prove its contribution to corporate and shareholder value. Speakers include Dr. H. Paul Root, former chair of the American Marketing Association, and Dr. V. Kumar, executive director, ING Center for Financial Services. For more information or to register, visit http://marketingmetricscouncil.com/. 47th annual Clio festivalMiami, May 13-16Awards will be given for global advertising and design innovation. For more info, call (212) 683-4300 or visit www.clioawards.com.VCU Adcenter Executive Education Program Richmond, Va., June 5-9This program, limited to 30 people, is designed to provide creative directors with intensive management training. Some of the advertising industry's top luminaries will lead a series of programs and workshops The topics covered include keeping groups motivated and inspired, improving recruiting and hiring practices, selling ideas to clients, the value of media-neutral thinking, and understanding a client's mindset. For more info, e-mail Ashley Sommardahl at asommardahl@vcu.edu or visit www.adcenter.vcu.edu/execed.Art & Technique of the American CommercialNew York, June 8The 15th Annual AICP Show, to be held at the Museum of Modern Art, will feature winning commercials in various craft categories. The black-tie event will include a cocktail reception and buffet dinner. For more info, call (212) 929-3000 or visit www.aicp.com. AAF National Conference 2006San Francisco, June 11-13Now that consumers control more content, how will you reach them? Learn how to take advantage of blogs, podcasts and other emerging technologies and how you can use them to make print, TV and radio even more powerful. Join the AAF for keynotes and professional development workshops that will provide you with the tools to take charge of change. For more information, visit www.aaf.org/calendar.CAUSE MARKETING FORUMNew York, June 13Marketers will learn how to "do well by doing good" at this fourth-annual conference on cause marketing. Speakers from The Home Depot, Cone Inc., InterContinental Hotels and Toys for Tots, among others, will be in attendance. This event will be held at the Marriott Marquis. For more info, call (914) 921-3914, email info@causemarketingforum.com or visit www.causemarketingforum.com. ARF Audience Measurement SymposiumNew York, June 20-21This symposium will provide perspectives on the alternative new measurement solutions required for our rapidly changing media landscape. This event will be held at the Millennium Broadway Hotel. For more info, visit www.thearf.org.

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