Calendar Of Events

Executive Leadership Program

Santa Monica, Calif., Jan. 30-Feb. 3

This management-training program is designed specifically for agency senior executives in all disciplines. Through case studies and simulations, participants will receive the knowledge they need to successfully solve the challenges of general agency management issues. The program, sponsored by the 4A’s, will be held at Shutters on the Beach. For more information, contact Michelle Montalto at

Most Promising Minority Students

New York, Feb. 7-9

This American Advertising Federation event connects the advertising industry with the nation’s top minority college seniors. Recruiters can meet fresh talent, further prepare advertising’s best young prospects and help the industry’s workforce better reflect the multiculturalism of today’s society. The program not only honors the students, but enhances their knowledge and understanding of the advertising industry by offering networking, interviewing and industry immersion opportunities with professionals. This event, a program of the AAF’s Mosaic Center on Multiculturalism, will be held at the New York Athletic Club. For more information, contact Sharon DeHaney at (800) 999-2231, or visit

Magazine Day

Boston, Feb. 8

Media and marketing executives will discuss the power of magazines in the world of advertising. This year’s topic is “Targeting, Engagement and Accountability.” Speakers include Mark Whitaker of Newsweek; Bonnie Fuller of American Media; Brenda White of Starcom; and Edward Boches of Mullen. This Brown Printing- sponsored event, hosted by the Ad Club and the Lantern Club, will be held at the Westin Hotel. For more info, call Lauren Hitchcock at (617) 262-1100, ext. 20, or e-mail

Media Summit New York

New York, Feb. 8-9

Join the top minds in broadcast and print media, advertising and marketing, broadband, cable and wireless, news and entertainment, technology and finance. This event will be held at the McGraw-Hill Building. For more info, call (212) 352-9720, e-mail Victor Harwood at, or visit

Wake Forest MBA Marketing Summit/4A’s Creative Competition

Winston-Salem, N.C., Feb. 9-11

Showcase your most creative multimedia ad campaign and earn recognition for your work in the inaugural 4A’s Creative Competition. This event is part of the annual Wake Forest University MBA Marketing Summit, which ends with an exciting awards gala. This year, we are proud to add the 4A’s Creative Competition as part of our Marketing Forum, a gathering of nationally prominent senior marketing executives, area business leaders and MBA students and faculty. A panel of four to five CMOs from major corporations will critique each presentation, and a winner will be chosen. For more information, e-mail Joseph Carlucci at, or visit

New Business Development: A Different Approach for Different Times

Chicago, Feb. 16

When you’re in a pitch, there are odds. But if you don’t get invited, there isn’t even a game, let alone odds. It’s incredibly frustrating to not be considered by the clients you really want. This seminar, to be held at the Draft office, covers the new-business development process, but primarily focuses on what agencies need to do most: develop effective, ongoing prospecting strategies to go after the clients they really want. For more information, contact Cecilia Graham at, or visit


Santa Monica, Calif., Feb. 24

This Paragon Media program, to be held at the Loews Santa Monica Beach Hotel, is ideal for those who simply want an overview of the media planning and buying process. Basic terms and concepts are covered, followed by a review of each major medium. Participants will learn how an advertiser translates their marketing goals into media solutions. For more info, contact Peggy Yervanian at (973) 748-6970, or e-mail

career day

Cincinnati, Feb. 24

Network with professionals; learn about the opportunities in advertising, marketing, broadcasting, graphics and research; have your resumés and portfolios reviewed by professionals who hire throughout the year; and hear exciting speakers. This Ad Club Cincinnati-sponsored event, to be held at the Montgomery Inn Banquet Center, includes lunch. For more info, e-mail Judy Thompson at, or visit

what’s the frequency? new rules for radio

New York, March 15

Join the Radio Advertising Bureau, The Advertising Club and Adweek Magazines for a discussion on radio. Devoted to cracking the code on radio advertising, the New York Radio Forum will feature insights from marketing experts who build brands and increase sales. William Lamar Jr., CMO of McDonald’s USA, will give the keynote luncheon address. For more info, contact Cathryn Gonyo at (212) 533-8080, ext. 205, or visit

10th Annual New York Magazine Day

New York, April 20

Join The Advertising Club and the Magazine Publishers of America in celebrating the 10th Annual New York Magazine Day, which offers insights and opportunities to connect with publishing and advertising influentials. This event will be held at the Marriott Marquis. For more information, visit

M2W: Marketing to Women Conference

Chicago, May 8-9

This national marketing conference, featuring several guest speakers, will help businesses learn to increase their emotional, cognitive and financial share of the powerful women’s market. This event will be held at the Chicago Cultural Center. For more info, call (860) 724-2649, ext. 11, or visit

Please send calendar listings to Diana Lee at