CALENDAR

DIGITAL DIBS
The San Francisco Advertising Club will hold a forum on “Brand Strategy in the Digital Economy.” Rich Jaroslovsky, managing editor of The Wall Street Journal’s interactive edition, is the guest speaker. Hyatt Regency, San Francisco. Info: (415) 986-0357
Oct. 8

AT YOUR SERVICE
The Orange County chapter of the American Marketing Association features George Dans, director of training for The Pavik Group, as its guest speaker. Dans will offer tips for offering exceptional customer service and developing lifetime clients. Center Club, Costa Mesa, Calif. Info: (714) 934-8262
Oct. 8

AD SUMMIT
Ruth Ayers of N.W. Ayer & Partners, Michael Bevan of Toyota Motor Sales of America and Adweek founder W. Pendelton Tudor will be among the featured speakers at the American Advertising Federation’s Marketing & Communications Conference. Loews Santa Monica Beach Hotel, Santa Monica, Calif. Info: (415) 421-6867
Nov. 5-7

TECH TALK
The Intelliquest Brand Tech Forum Six, a conference on technology branding, will take place at The Fairmont Hotel in San Jose, Calif. Info: (800) 543-6124
Nov. 5-6