Publicis USA has tapped Mark Cadman as CEO of Publicis Seattle, replacing Randy Browning, who left the agency in March. Cadman (pictured), who most recently was chief executive at Euro RSCG London, begins his new role in mid-June.
He will work closely with Publicis USA chief creative officer Bob Moore, who is based in the Seattle office, and the two will share leadership of the agency.
Cadman left Euro RSCG in December 2008. The British executive has spent most of his career in the U.K., where he was also previously the managing director of the London offices of JWT and Lowe. He was reportedly offered a senior position at Frank Lowe’s The Red Brick Road, which opened in 2006, but he joined Euro RSCG instead. Cadman, who has a law degree, began his ad career at DDB in New York.
Publicis USA CEO Susan Gianinno, to whom Cadman reports, said that in her former global roles at other agencies, she’d watched Cadman’s career with an eye toward hiring him. “I probably know him better than he knows me,” she said. “Mark fits the Seattle job specs exactly. He’s run an office, he’s creatively oriented and works well with creative people. He’s got entrepreneurial capabilities and has a good new business track record.”
Cadman has been involved in award-winning work for clients like Volvo, Tesco, Unilever brands Hellmann’s and Sure, the Royal Opera House, Evian and Citroen.
“The creative department in particular is thrilled to have Mark as our CEO, because he’s been a part of great campaigns his entire career,” Moore said. “He will have an immediate impact in Seattle.”
Publicis Seattle’s clients include T-Mobile, GM’s Chevrolet, HomeAway, Citi, Hewlett-Packard, Unicef’s Tap Project, Coinstar, RealNetworks and the Washington State Lottery.