Cadillac Steers Escalade to Troy

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DMB&B’s Michigan Office Takes Ad Lead on GM’s Luxury SUV
DETROIT–D’Arcy Masius Benton & Bowles’ Troy, Mich., office is back at the helm on the Cadillac Escalade, with new ads for General Motors’ luxury sport-utility vehicle.
Although DMB&B in Troy is the national agency for GM’s Cadillac division, the Escalade assignment was handed to the network’s Los Angeles office last year. Cadillac later awarded the vehicle’s launch task to Berlin Cameron & Partners, New York.
Berlin completed the first 30-second TV spot, which broke during the Super Bowl, and DMB&B Los Angeles was involved in some of the initial strategic discussions.





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