Cadillac Readies a New Look

GM Unit Wants Greater Brand Unity in DMB&B Work for Its Models
DETROIT–General Motors’ Cadillac division is preparing a dramatic shift in the look of its advertising, executives said.
Starting with the November launch of the 2000 DeVille, there will be “more synergy” among the brands in work from lead Cadillac agency D’Arcy Masius Benton & Bowles, Troy, Mich., said Martin Walsh, Cadillac’s general director of marketing.
Several model taglines are likely to change, and a new overall campaign with a fresh divisional tag is under consideration, Walsh said.