Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK General Motors said it struck a deal with Microsoft to offer players of the Xbox 360’s Project Gotham Racing 3 the option of downloading Cadillac V-Series cars to use in the game.
The integration marks the first ad-supported downloadable content for the Xbox 360, which is a broadband-connected console released by Microsoft last November. Cadillac will also integrate with Xbox Live, Microsoft’s connected-gaming platform, giving players the option to earn “Cadillac Elite” status, allowing them to access various special promotions, downloadable content and sweepstakes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in