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Bartle Bogle Hegarty has landed national creative duties on General Motors’ Cadillac after a review, automaker has confirmed.
The other finalists were Interpublic Group’s The Martin Agency in Richmond, Va., and Publicis Groupe’s Publicis in New York. The brand’s major media spending totaled about $240 million in 2008 and nearly $200 million in the first 11 months of 2009, according to Nielsen.
Final presentations took place this week at GM’s headquarters in Detroit, said sources. On Wednesday, Publicis and BBH presented; Martin pitched on Thursday, according to sources.
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