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Dolce & Gabbana, Prada … Cadillac? Leo Burnett’s “Chrome Couture” Super Bowl spot puts GM’s 2007 Cadillac Escalade in the middle of a swanky fashion show.
“We wanted to marry the Escalade with this world of glamour and fashion,” says executive creative director Tor Myhren.
“Styling first and foremost has made the current Escalade,” adds Kevin Smith, manager, Cadillac communications. “We wanted to focus on that element.”
Authenticity was key, so the agency hired Colleen Atwood, costume designer for movies including Memoirs of a Geisha and Chicago, to create the chrome outfits—including chrome shoes, bracelets and makeup.
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