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Seville Campaign Will Keep Its Eyes on the Road
DETROIT-D’Arcy Masius Benton & Bowles, in Troy, Mich., national agency for General Motors’ Cadillac division, is putting together a print and TV campaign for the all-new Seville luxury sedan, set to break in the first quarter of next year.
The campaign will have a catchy, youthful tagline similar to “The Caddy that zigs,” used last year to launch the Catera model, said John F. Smith, Cadillac general manager and GM vice president.
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