NEW YORK The D&AD Awards presented an unprecedented six Black Pencils last night in London.
Fallon’s “Gorilla” Cadbury won in TV & Cinema, The Partners’ “The National Gallery Grand Tour” in Poster Advertising, Goodby, Silverstein & Partners’ “Get the Glass” Web site for “Got Milk?” and Projector Inc. for “Uniqlock” in the Online competition. Apple also won two Black Pencils.
The recognition of Apple makes the company the biggest single winner of Black Pencils in the awards show’s 45-year history, having won six since 1999.
“Another record broken, the first time in our 45-year history when six Black Pencils have been awarded,” said D&AD president Simon Waterfall. “This goes to show the impact this diverse range of creative fields are having in pushing forward the wider industry, marketing and popular culture.”
D&AD’s 30 juries awarded 64 Yellow Pencils, with BBH and Hakuhodo winning the first two Yellow Pencils in Mobile Marketing. WCRS won two in TV & Cinema Crafts for “Effortless” for Brylcreem. Nintendo U.K. earned two in Gaming for Super Mario Galaxy and The Legend of Zelda: Phantom Hourglass.
U.S. Yellow pencil winners included: BBDO New York for HBO’s “Voyeur” with two in Broadcast Innovations and Integrated; Goodby for “Get the Glass” for “Got Milk?” in Gaming; Crispin Porter + Bogusky for Coke Zero’s “Coke vs. Coke Zero” in Integrated; T.A.G., AKQA and McCann Erickson San Francisco for Microsoft Xbox’s “Believe” in Integrated. Whipshaw won in Product Design for Adiri’s “Natural Nurser”; Apple iPod in Product Design; TBWA\Chiat\Day New York for Skittles’ “Touch” in TV & Cinema Advertising; and Cutwater for Ray-Ban’s “Sunglass Catch.”
More than 25,500 entries were considered this year from 67 countries. Nearly 700 entries were selected for the D&AD Annual and 143 nominations were awarded.