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Kraft is shifting media buying for Cadbury, which it acquired earlier this year, to Publicis Groupe unit Kraft Foods Team One, the client confirmed today.
Annual ad spending on the Cadbury brands is $120 million, per Kantar Media.
Independent Horizon Media previously handled buying chores on Cadbury and will continue to hold planning duties, a Kraft rep said.
In January, Publicis siblings MediaVest and Digitas formed Kraft Foods Team One by combining their Kraft units to form a single dedicated organization to service the food giant’s global media account.
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