Cablevision’s Optimum Online Begins Review

NEW YORK Cablevision Systems’ Optimum Online is conducting an agency search lead by consultancy Matchworks, sources said.

The New York client has worked with Red Tettemer in Philadelphia, but parted with the shop in July. Contenders could not be determined.

Sources said that Optimum Online, a high-speed, Internet access provider, is expected to spend about $15 million in media over the next year.

The client spent $12 million on advertising in 2003 and $5 million in the first seven months of this year, according to Nielsen Monitor-Plus.

Jan Boyle, of the New York-based Matchworks, could not be reached for comment.

Red Tettemer’s last work for the client was last year’s “There’s no better way to learn” campaign.