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Allen & Gerritsen Falls Short; Client Ups Ad Budget
BOSTON-Computer networking company Cabletron Systems last week ventured beyond the New England region to establish its first agency relationship.
Donino, White & Partners in Atlanta has been tapped as lead agency on the account following a review, the client confirmed. Allen & Gerritsen in Watertown, Mass., and Ketchum Advertising in Pittsburgh were the other finalists. Cabletron previously handled its advertising chores in-house.
In a written statement issued last week, the Rochester, N.H.-based
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