Cable Is Yet to Hit Stride

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.





NEW YORK – With 4th QTR scatter activity plodding along, the cable television market’s calendar-year upfront deal-making has yet to hit its stride. Buyers said clients continue to drag their feet on clearing their budgets, edging closer to the edge of being late. But few cable networks are putting pressure on the buyers, the lone exception being USA, which seems to be the only network tightening up its calendar-year-deal inventory. CNN surprised buyers with its laid-back attitude in the marketpalce despite an uptick in ratings thanks to recent world hot spots.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in