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NEW YORK Cable Positive, which produces PSAs for cable television systems, broke a campaign to coincide with World AIDS Day , which is being held today.
Two 30-second spots, created pro bono by Romoff, Newman, Cesark & Daraio of New York, show young people engaged in daily activities, juxtaposed with the text, “Is today the day you get HIV?” “Photo Booth” sees a smiling urban couple taking pictures during a date, and “Taxi” shows three young women en route to a party.
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