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Regional telecommunications company C Spire has hired a new agency for media planning and buying.
Doner Media, a unit of MDC Partners' Doner, has landed the business after a review. Annual media spending is estimated at $30 million.
Sources identified the other finalist as Camelot Media. External View Consulting Group in Culver City, Calif. managed the search.
Publicis Groupe's Spark was C Spire's previous media agency and did not defend. Doner's office in Southfield, Mich. will lead efforts on the account, with help from its office in Atlanta.
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