C-L Launches Initial OMC Work

Print Campaign Re-christens Boatbuilder’s Seven Brands
CHICAGO–Minneapolis agency Carmichael Lynch will highlight seven core brands in its first work for Outboard Marine Corp.
Print campaigns will break in January issues of boating enthusiast magazines, account director Scott Beck said. The work will tout the 1999 models of OMC’s Evinrude and Johnson motors, as well as the Chris-Craft, Four Winds, Stratos, Hydro-Sphere and Javelin boat lines.
The campaigns follow a strategy announced earlier this year that the Waukegan, Ill.-based