C-K Takes Sealy

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BOSTON Sealy has confirmed the selection of independent Cramer-Krasselt in Chicago for its estimated $10 ad account following a review.

C-K bested a field that included the incumbent, Interpublic Group’s Mullen, which held the business at its office in Winston-Salem, N.C.

Sealy is based in Trinity, N.C., and ranks among the nation’s leading mattress retailers. Sealy is best known for its Posturepedic brands including specialty and innerspring product lines.

“We have exciting plans for 2008 including several major new product introductions, so it was essential for us to find a partner with a proven track record in innovative thinking and breakthrough creative,” said Larry Rogers, president of Sealy North America.





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