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Sauder Woodworking makes its first foray into television advertising with a campaign from Cramer-Krasselt that focuses on the need for furniture to accommodate personal computers.
The campaign runs through the end of March on syndicated programming and cable networks, including VH1, Comedy Central and A&E.
Executions take a humorous approach, showing a young slacker whose computer stand is an ironing board, and a home office so ergonomically incorrect it causes its user to walk in crablike fashion.
“Time for a real work station?” asks a voiceover.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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