Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After a year-long review, Winn-Dixie Stores awarded its $42 million marketing account to Cramer-Krasselt.
“It’s been too long,” admitted Winn-Dixie spokesman Mickey Clerc, “but we saw the presentations and made our decision.”
The Chicago-based agency called upon all its resources, including staffers from its Orlando, Fla., Phoenix, and Milwaukee units, to defeat 35-year incumbent Cook Marketing Communications in Jacksonville, Fla. C-K will split the business between Chicago, which will handle media and some creative, and Orlando, where account services will be headquartered, according to agency CEO Peter Krivkovich.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in