C-K Enlists Former Lowe ECD

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CHICAGO Cramer-Krasselt said it has hired former Lowe executive creative director Dean Hacohen, who becomes ecd at C-K’s headquarters here, reporting to Marshall Ross, chief creative officer of the independent four-office network.

“Very few people have his creative pedigree combined with his management experience,” Ross said. “There’s so much opportunity here and so much around the network that I’m going to be out-of-pocket a lot and I needed someone who could be an ecd and hit the ground running.”

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