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In New Ads, Client Is “All You Need to Know’
LOS ANGELES-Don’t know much about tires?
“That’s OK,” according to Discount Tire Co.’s new broadcast campaign, which broke earlier this month.
The Phoenix office of Cramer-Krasselt and Small But Mighty Films came up with the premise after research revealed what people generally think of tires.
“Tire maintenance is far down on the list [of consumers’ concerns],” said Brian Landauer, C-K senior vice president and general manager.
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