C-E/West Furthers CareerPath

Campbell-Ewald/West reminds job seekers of the possibilities in the working world in a new campaign for online career search site CareerPath.com. Billings for the yearlong effort are over $15 million, per industry estimates.
The ads focus on kids and their career dreams. In the 30-second TV spot, set to air nationally during the Grammy Awards Feb. 24, kids talk about what they want to be when they grow up.
“Remember when the world was full of possibilities?” asks the voiceover. “It still is.” The company’s logo appears, along with the tagline, “You can go anywhere from here.”
“[CareerPath.com] has transformed the traditional service of posting job listings into a broad array of tools to help you through your career,” said Ian McGregor, executive vice president, managing director of C-E/West. “It has truly become the Web’s premier site for career management.”
Print ads, also featuring kids, broke last week in USA Today and metro newspapers across the country. Radio, outdoor and online ads also support.
Los Angeles-based CareerPath.
com was co-founded in 1995 by a group of U.S. newspapers to make their classified ads available online. The newspaper groups that supply their ads to the site include The Hearst Corp., Knight-Ridder Corp., The New York Times Co., The Times Mirror Co. and the Tribune Co.