C-E's First TiVo Ads Set to Air

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Otherworldly Themes Anchor the TV Service’s New Campaign
LOS ANGELES–Campbell-Ewald/West’s first campaign for personal television service TiVo playfully pokes fun at TV watchers who don’t want to miss a moment of their favorite shows.
The TV, print, in-store, radio and promotional campaign is part of an estimated $20 million, yearlong effort.
Two 30-second TV spots, breaking this week, air in spot markets in major metro areas, said Lance Mald, executive vice president, executive creative director at the Los Angeles agency.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in