C-E Enlists Direct Marketer

Campbell-Ewald has hired Lori Laurent Smith as senior vice president, management supervisor, responsible for direct marketing initiatives on the Pearle Vision and National City accounts. Smith reports to the Warren, Mich., agency’s executive vice president, Tracie Reihm. Smith joined C-E from Harte-Hanks, New York, where she was vice president, eCRM (customer relationship management) for the retail, pharmaceutical and automotive markets. She was responsible for managing a roster of blue-chip clients’ integrated CRM programs involving database, direct mail, e-mail, Web sites and contact centers. She has held related positions at I*F Consulting, London, and Ellis Hayward Consulting, Manchester, England. Smith graduated from the University of California, Santa Barbara.