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NEW YORK BzzAgent, a company that specializes in word-of-mouth marketing, is launching a new advertising platform aimed at allowing marketers and media buyers to purchase standardized verbal communications campaigns.
The Boston-based company’s new word-of-mouth “channel” has been designed so that potential advertisers can buy into the BzzAgent community of 130,000-plus consumer volunteers, just as they would purchase TV or online media space. These advertisers can then integrate their word-of-mouth effort with other elements of a particular ad campaign, including online and offline media.
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