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A pesky insect—not a diamond’s quality—is your only worry if you shop for an engagement ring at Schwarzchild Jewelers.

That’s the gist of a new TV spot via Fort Franklin for the Richmond, Va.-based jeweler. The retailer recently tapped the Boston agency to craft a commercial based on Fort Franklin’s ongoing work for Schwarzchild’s sister company, Shreve Crump and Lowe, also in Boston.

The monochrome ad shows a man proposing to a woman in a picturesque meadow.



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