Buzz Selects Three Agencies For a Project

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Buzz, the publisher of Buzz magazine and Buzz Weekly, has hired a trio of shops to handle a direct response project.
Evolution Film and Tape in North Hollywood, Calif., is producing a TV spot. Gage Marketing in Newport Beach, Calif., is developing direct mail and print executions. KSL Media in Los Angeles is overseeing strategy and handling media buying. KSL’s recently launched direct response division is working on the assignment.
The new partnership represents a slight change in strategy for the client.

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