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With AOL Time Warner’s “old media” guard running the company, buyers are looking to the new leadership to improve the cross-platform deal-making pro cess that was a focus of the old regime’s “synergy” strategy.
“Time Inc. [sales reps] have superb relationships with [ad agencies],” said David Verklin, CEO of Carat North America. “It should have been driven from the Time Inc. side, not AOL.”
Since AOL and Time Warner merged in January 2000, AOLTW executives touted grandiose cross-platform sales plans.
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