Buyers Largely Upbeat Following TV Upfronts

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NEW YORK It could have easily been drowned out in the cacophony of upfront presentations by its bigger rival networks last week. But The CW’s impressive program lineup presentation gave it the potential youth-market clout for which advertisers and media buyers clamor.

“Anyone who was concerned about the network not making it can rest assured that this is no longer the case,” said one buyer, who did not want to speak for attribution. The CW entertainment president “Dawn Ostroff should be very proud.

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