Buyers Debate Cross-Media Ruling

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LOS ANGELES — Buyers were split on the implications of last week’s ruling by a federal court in Washington that knocked down many Federal Communications Commission curbs on cross-media ownership.

Many hailed the decision because it will encourage economies of scale and spur local-market versions of the big cross-platform deals negotiated by the nation’s largest advertisers and media companies. Others expressed concern over consolidating power on the selling side and the threat of increased prices.

The



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