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Butler, Shine & Stern has created an unusual sidekick, Gary Garlic, to partner longtime Round Table Pizza spokesperson Bill Bonham in a comical new TV campaign breaking in California and other Western states this week.
The new ads, tabbed “The Adventures of Gary Garlic,” feature a pint-sized, squeaky-voiced, garlic-shaped marionette who is eager to be chosen as an ingredient for Round Table’s pizzas. Gary makes his debut in a 30-second spot for the new “Roastin’ Toastin’ Garlic Pizza” and also appears in a branding spot for the chain highlighting several pizza varieties.
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