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Moving past its traditional print campaigns featuring beauty shots of food, restaurant chain Noah’s Bagels has expanded its marketing effort with two humorous TV spots created by roster shop Butler, Shine & Stern of Sausalito, Calif.
The work for the Golden, Col., client is appearing in test markets in Monterey, Calif., and is expected to expand throughout California in the coming weeks. With more than 100 restaurants in several states, Noah’s spends roughly $5 million annually on advertising.
“Lunch is the whole focus of the campaign,” agency partner and creative director John Butler said.
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