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When online event directory Yack.com was established on the Internet, there weren’t too many ways to interact outside of live chats and e-mail.
But now, in a world of streaming video, sound bites and multimedia, both the number and nature of online events have changed.
Recognizing this, Yack.com is repositioning itself with print and online ads via Butler, Shine & Stern of Sausalito, Calif. No budget was disclosed.
The ads, several of which are still in production, will boast how the Internet can be used for far more than shopping and talking.
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