Butler Absorbs A Half Dozen New Accounts

Butler, Shine & Stern is enjoying a good year so far, having picked up six pieces of new business totaling $40 million over the past three months. The wins have pushed Butler’s overall billings to roughly $90 million.
Greg Stern, president of the Sausalito, Calif., shop, said the recent growth stems in part from the agency’s experience in branding Internet companies.
“Our recent new business reflects our strong track record building brands,” he said. “Our transition to a full-service agency in the past year, with senior executives in strategic planning and media funding, has attracted new business and provided a strong complement to our creative output and reputation.”
One of the shop’s new clients is Yack.com, which bills itself as “The Internet Program Guide,” offering a searchable schedule of Internet events such as chats and interviews. The agency will design a new brand identity for the service and also handle media planning and buying on the account.
The shop is also working with MetaMarkets, an online service that allows investors to research and chat about blue-chip stocks; Vitessa, a technology company that helps build online businesses; and Burst, a software provider for Internet companies that use television-quality video.
The agency will also work with Noah’s Bagels and GarageBand.com.
Other accounts the agency handles include AllBusiness.com, HomeWarehouse.com and Millers Outpost. The shop previously worked with 989 Studios, a video game offshoot of Sony that was folded back into the company earlier this year. K