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Even adults get nervous when putting together a "first day of school" outfit—you're making a first impression, after all—and that anxiety is at the center of Loft's latest digital spot. Starring and directed by actress Busy Philipps, the 60-second film flips the typical script, with Philipps getting outfit advice from her young daughter Birdie.
The spot is part of Loft's calculated digital effort; over the last year, Loft has been using quirky, fun online content to court millennial women.
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